With over three decades of dedicated experience in the healthcare sector, Don Ayers founded Reveal HEOR to bring a fresh perspective and advanced expertise to the field of Health Economics and Outcomes Research (HEOR). After many years at the forefront of healthcare technology and innovation, Don recognized a growing need for specialized knowledge and evidence-based solutions that could more effectively address the complexities of modern healthcare.

Driven by a commitment to enhance the value and impact of healthcare interventions, Reveal HEOR was born out of Don’s vision to integrate advanced HEOR methodologies with practical, real-world applications.  The company focuses on delivering high-quality, actionable research that supports improved decision-making, optimizes resource allocation, and ultimately advances patient outcomes to a higher standard. Through Reveal HEOR, Don aims to bridge the gap between innovative healthcare technologies and economic realities of their implementation, making a significant impact on healthcare policy and practice.

Don has brought together a team of seasoned professionals to address the evolving challenges in healthcare with the highest academic rigor.  At Reveal HEOR, Don and his team are dedicated to bringing insights that drive meaningful improvements in healthcare delivery and patient care.

Don Ayers MS-HEOR
Founder and Principal Consultant, Reveal HEOR